Privacy Policy

1 Who we are

This website is operated by Maxout Media Ltd, a paid media agency registered in Scotland, United Kingdom.

For the purposes of UK data protection law, Maxout Media Ltd is the data controller — meaning we determine why and how your personal data is processed.

You can contact us about any data protection matter at: zen@maxout-media.com

2 What data we collect

We collect data in the following ways:

Category	Examples	Source
Enquiry data	Name, email address, company name, message content	Contact or enquiry forms on this site
Booking data	Name, email address, selected meeting time	Calendly scheduling tool
Usage data	Pages visited, time on site, browser type, device, approximate location	Meta Pixel
Technical data	IP address, cookie identifiers	Collected automatically on site visit

We do not collect sensitive personal data — such as health information, financial details, or data relating to children — through this website.

3 How we use your data

Responding to enquiries — to reply to messages submitted through our contact form
Booking discovery calls — to schedule and manage meetings via Calendly
Marketing and retargeting — to show relevant ads to website visitors on Meta platforms (Facebook and Instagram) via Meta Pixel
Business communications — to follow up with prospective clients in the context of our services
Site improvement — to understand how our website is used so we can improve it

We will never sell your personal data to third parties or use it for purposes unrelated to our services.

4 Lawful basis for processing

Under UK GDPR, we rely on the following legal bases to process your data:

Purpose	Legal basis
Responding to your enquiry	Legitimate interests — you contacted us expecting a reply
Scheduling a discovery call	Legitimate interests / steps toward entering a contract
Meta Pixel / ad retargeting	Legitimate interests — understanding site usage and reaching relevant audiences
Business follow-up communications	Legitimate interests — proportionate outreach related to our services

5 Third-party processors

We use the following third-party tools that may process your data on our behalf:

Tool	Purpose	Data processed
Meta	Ad retargeting via Meta Pixel	Browsing behaviour, device data
Calendly	Meeting scheduling	Name, email, meeting details
Webflow	Website hosting	Technical and usage data

Where data is transferred outside the UK — for example to US-based processors such as Meta and Calendly — we rely on standard contractual clauses or adequacy decisions to ensure your data remains protected in line with UK GDPR requirements.

Each processor operates under their own privacy policies and appropriate data processing agreements. We only engage processors that provide sufficient guarantees regarding data protection.

6 How long we keep your data

Data type	Retention period
Enquiry and contact data	Up to 2 years, or until the business relationship concludes
Calendly booking data	Managed by Calendly — see their privacy policy
Meta Pixel data	Up to 180 days (Meta's standard custom audience window)

We review data held on file periodically and delete anything no longer necessary for its original purpose.

7 Your rights

Under UK GDPR, you have the following rights regarding your personal data:

Right of access — to request a copy of the data we hold about you
Right to rectification — to ask us to correct inaccurate or incomplete data
Right to erasure — to request deletion of your data where there is no legitimate reason to retain it
Right to restriction — to ask us to pause processing your data in certain circumstances
Right to object — to object to processing based on legitimate interests, including direct marketing
Right to data portability — to receive your data in a structured, machine-readable format

To exercise any of these rights, contact us at zen@maxout-media.com. We will respond within one calendar month. If you are not satisfied with our response, you have the right to contact the Information Commissioner's Office (ICO).

8 Security

We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure. These include access controls and secure data handling practices across the tools we use.

No method of transmission over the internet is 100% secure. If you have concerns about the security of data you have shared with us, please contact us at zen@maxout-media.com.

9 Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The "Last updated" date at the top of this page will always reflect the most recent revision.

Material changes will be communicated where reasonably practicable.